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The Planning Process
Goler Community Development Corp., with the cooperation of Local Initiatives Support Corporation (LISC), commissioned Urban Design Associates of Pittsburgh to create a plan to revitalize the neighborhood.


The process took six months. Community leaders, business owners and church members were involved along with urban designers, market analysts and transportation engineers.


One-on-one meetings and focus groups helped to identify the strengths and weaknesses of the community and to form a collective vision of its future: a mixed-use neighborhood with new housing, new streets and new opportunities.


Guiding Principles
  • Build on the community’s history and heritage.
  • Have a variety of mixed-use buildings.
  • Create a neighborhood linking downtown, the Piedmont Triad Research Park and East Winston.
  • Transform the area into a vital part of downtown Winston-Salem.
  • Create a mix of housing, small busines, retail, entertainment and community uses.
  • Build a network of parks and streetscapes.

Project Area

The map shows the proposed development phases:
The "New Town In Town" would grow between U.S. 52 and Winston-Salem’s bustling arts district.
889 North Liberty St.   ·   Winston-Salem, NC 27101   ·   336.761.0595
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